Users will soon have a new feature that permits them to reduce the quantity of AI-created content appearing in their streams. This move comes as the platform announced that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a global release. This development aligns with a surge in AI-generated material, spurred by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A significant portion of this material is considered mass-produced AI material, a label for poor-quality, mass-produced content that is often nonsensical or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from digital art to science explainers, and we intend to give people the ability to see more or less of that, according to their own preferences,” stated a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3 billion videos on its service tagged as artificially created. Overall, over 100 m media items are added to the platform each day, making AI-generated material a relatively small part of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of artificial media they see by using the topic control feature in the app and picking the AI content topic. Additional categories that can already be modified under the filter encompass news, clothing, cosmetics, and dance.
Content Labeling and Policies
The platform’s guidelines require users to identify “realistic” artificially created content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Furthermore, the app will henceforth apply an “AI-made” tag to content produced via its own AI tools, or identified by an collaborative effort for identifying artificial media. This action is designed to deter users from seeking to evade the labeling process.
AI Literacy Programs
The company is also establishing a $2 million awareness program for specialists and institutions to create educational content about ethical AI use. This project will assist educational bodies dedicated to teaching computer science.
Content Safety Approach
The platform has justified its content review process, during controversy over intentions to cut jobs for hundreds of content moderators in the UK. TikTok is planning to eliminate hundreds of positions in its trust and safety team in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official explained that people-led review would remain essential, but AI can safeguard staff by eliminating the most graphic content before it has to be seen by people. The company reported a notable drop in explicit and harmful content reviewed by content reviewers over the past year due to the use of its automated systems.
We believe it is crucial to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
